Waste Management sales teams had been using standard PowerPoints to present its story and services to some of the biggest brands in the world. As a leader in its industry with a progressive and innovative brand, WM’s objective was to create a sales enablement experience that flexibly tells its story in new way.
The concept leverages an integration of 3D, video and copy that tells a frame-by-frame story. The user can navigate with the scroll, arrows or space bar as the 3D at the bottom of the frame animates to enhance the story being told at the top. It’s designed to be presented on touchscreen or tablet device.
Also, this tool has a completely customized administrative dashboard that allows salespeople to create unique URLs to send to their prospects as follow-ups. The salesperson can send temporary access to the tool that then tracks that specific user’s activity within the tool, giving the salesperson valuable data about the prospect and interest levels in different services. The simplicity of the design has resulted in sales people heavily adopting the use of the tool and changing the way WM sells and interacts with prospects.