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Integrated Campaigns

Fuddruckers - Rebrand

A classic brand that helped define a genre needs to evolve in a vastly more competitive market, while staking claim as one of the originals. Giving a subtle nod to its classic style, we've partnered with Fuddruckers for nearly a decade to introduce humor and approachability to their brand. As a brand, Fuddruckers also knows their commitment and unique selling point: their custom "build your burger" bar. We've worked to set KPIs and build content that connects with Fudds' audience, building their crave and appreciation for their own uniqueness--as a unique individual, so should be your burger.