Houston Airport Systems

Print Campaign

The Houston Airport System was challenged with a public perception that the airport systems were difficult to use and engage with. The objective of this ad campaign was to bring awareness to the importance of the city’s airports as global hubs while creating a more positive impression in regard to their ease-of-use.

The concept leveraged an illustrative approach that positioned the Houston Airport System as the gateway to exploration and discovery. Playful and whimsical, the design steers our thinking away from the function of the airport system itself and more into the wonderful destinations it connects us with.