Opportune is a consulting group, specializing in the oil and gas industry. The industry is very conservative, but their brand is positioned as a progressive and innovative leader in the space. Their objective was to develop a web presence that balanced these variables.
The concept combined simple navigation with a unique use of Opportune’s color palette to create a surprising and immersive web experience. We leveraged basic eases on hover states as well as wall-to-wall responsive design to create a truly engaging experience with a low bounce rate.
The audience can also immediately click into an interactive experience that allows first time visitors to the site a quick (and fun) snapshot into Opportune’s core competencies.