Toshiba and United Technologies have a partnership in the manufacturing and sales of HVAC units in the Asia Pacific region. Specific to Singapore, where the vast majority of our audience lives in "high-rise" style apartments where they select their own unit, we wanted to introduce the product in a way that carried them to their ideal environment. Many in Singapore highly prioritize environmental sustainability and energy efficiency and associate other regions as being stronger in this area. We wanted them to connect with a product that had been built with a new technology, safely and sustainably. That ideal is here.