Cat G3600 Campaign

Recapturing market leadership for a legacy product.

Challenge

After decades of leading the industry, the Cat G3600 was surpassed. The new G3600 restored market contention and required a strong launch.

Insight

Leading with numbers would signal insecurity. Competitors may be strong, but Caterpillar’s reputation speaks for itself.

Solution

Reframe the conversation by asking the industry to reflect on its relationship with Caterpillar. The G3600 is an industry legend but has never been positioned as such.

Results

0 campaigns scaled from this platform

0 marketing awards won from the campaign.

Vimeo video

Cat elevator

Cat worker

Retrofit classic

Cat 3600 brochure

Cat 3600 poster

Cat web 3600 presentation

Cat 3600 yellow image

Cat 3600 interface

Chevron Houston Marathon

Setting the Tone for Houston’s Most Iconic Race.

Houston marathon next

Let's Work
Together

If you're building with purpose and ready to share it with the world, we'd love to hear from you. Whether you have a vision, a challenge, or just a feeling you can't shake—we're here to help turn it into something real.

What We're Up To

629 W. 22nd St, Suite 4

Houston, Texas 77008

629 W. 22nd St, Suite 4

Houston, Texas 77008

(281) 241-7511 info@ellcreative.com