Paloma Brand

Challenge

Paloma had seen massive success in a short window. The old brand might have worked when they were a scrappy startup proving themselves, but Paloma has arrived.

Insight

Paloma gear was worn like it was Duck Camp or Yeti. It would’ve been a disservice to replace the existing brand, so we evolved it. The goal wasn’t to make Paloma more clean-cut; it was to make it more Paloma . We leaned into the lifestyle brand DNA and avoided the oil-and-gas pretense altogether.

Solution

A brand experience that feels as lived-in and hardworking as the people who built it. The result is a platform that’s both true to the founders, and is one-of-a-kind in the industry.

Results

0 K visits in the first months after launch.

0 % implementation across regional teams.

0 % company growth since the rebrand.

palomapc.com