Perkins Rebrand

Transforming a 90-year-old energy company into an innovator.

Challenge

A 90-year-old diesel engine manufacturer, in the middle of an energy transition, needed to reposition. The new brand had to strike a balance between innovation and stability because the future of energy is largely undefined.

Insight

Perkins is an "agile explorer". An active leader working toward the future of energy with precision and curiosity.

Solution

ELL developed a visual system, messaging, and launch materials, committed to this position. Whether Perkins is talking about hydrogen, electrification, or, for now, diesel, they're always out front exploring what's next.

Results

0 % increase in total traffic to the site.

0 campaigns delivered in the new brand.

0 countries reached at brand launch.

Rave Financial

A financial institution without the gatekeeping

Next Project

Let's Work
Together

If you're building with purpose and ready to share it with the world, we'd love to hear from you. Whether you have a vision, a challenge, or just a feeling you can't shake—we're here to help turn it into something real.

629 W. 22nd St, Suite 4

Houston, Texas 77008

Contact Us

629 W. 22nd St, Suite 4

Houston, Texas 77008

(281) 241-7511 info@ellcreative.com