Reservoir Performance (RP) needed to move faster. SLB had a long history of collaborating with the motion and video team at ELL, but their broader marketing engine was stretched thin. With dozens of services and products on the market simultaneously, the team lacked the time and bandwidth to plan, launch, monitor, and optimize paid promotions at the pace the business demanded. Traditional enterprise workflows made agility difficult, leaving momentum on the table.

ELL approached the engagement with two key priorities: achieving speed from kickoff to launch, and driving meaningful movement in B2B performance metrics. With as many as 24 related paid pushes on the horizon, this couldn’t be treated as a series of one-off campaigns. Instead, we designed a full-funnel digital media approach that complemented SLB’s existing organic efforts while introducing paid channels RP hadn’t consistently leveraged before.

LinkedIn Ads became an invaluable marketing engine. Rather than relying solely on job titles, we targeted professionals by employer and years post-graduation, capturing experienced individuals who influence decisions regardless of their title. This enabled us to engage with the entire decision-making ecosystem while adhering to SLB brand standards and governance.

The result was measurable momentum. Across two simultaneous six-month campaigns, Paid Search click-through rates increased by 24.79%, while Paid LinkedIn CTR rose by 334.66%. These gains translated into a 6% year-over-year increase in traffic to Reservoir Performance pages. More importantly, SLB RP gained a faster, more flexible digital engine — one capable of scaling complex B2B offerings without slowing the team behind it.